QUANTUM BRAND
GUIDELINES (2020)

Design Challenge: To build a branding guideline book for a maglev train service, Quantum.

Design Approach: This train station is located in New Mexico. I took inspiration from the state flag by choosing a bold red and using vertical lines in the logo mark. The letters are fragmented to create a uniquely modern look that compliments the brand of Quantum. I wanted to add a futurist feel to the logo, which I translated through this custom designed typeface I created.

Programs Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects