Gotham Typeface Poster.

Design Challenge: To create a mailing poster displaying the assets of the typeface, Gotham. The poster side demonstrates the anatomy of the letters, while the other side dedicates each panel to a title page, mailing side, usage of glyphs, and the usage of all the family weights.

Design Approach: With this modern typeface, I wanted to compliment it with the color palette. Using mostly shades of blacks and grays, I included an accent of red to add cohesion to the design and to aid in eye flow throughout the layout. For the front side poster, the large letters in the center of the poster showcase the typeface’s boldness and confidence.

Programs Used: Adobe InDesign, Adobe Photoshop