PRISM: Crayola Perfume
Design Challenge: To pick an existing company and produce an advertisement for a new product that is not in their brand.
Design Approach: Crayola has a successful brand that usually sells to children. I wanted to expand Crayola's target audience to an older demographic with more luxury products, like perfume.
Keeping the essence of the Crayola brand was important to me when designing.
Having the minimal design on dark backgrounds elevates the brand and makes it more sophisticated, while the elements of color call back to their original brand.