The Hartt Choirs.

(Real Client)

Design Challenge: To design a brand for the University of Hartford's Hartt Choirs.

Design Approach: My goal for the logo was to make it unique to The Hartt Choirs, not just any choir. To achieve this, I wanted the two elements of the logo to be made up with music symbols, for the choir element, and an "H", to represent the name Hartt.

In order to separate the choir from the school, I chose a vibrant green color, as opposed to the University of Hartford's iconic red color. I included a pattern for the brand that can be used across many apparel and stationery.

Programs Used: Adobe Illustrator, Adobe Photoshop